The world moves fast and the Marketing techniques keep the same pace.
When we talk about Marketing we’d better specify which one we refer to.
How many types of Marketing are you able to identify? There are websites that talk about 31 different types up to a maximum of 163!
Most of the ones listed here below are used in Hospitality but there are many more. I will update this list as soon as I progress with my studies.
1. ABOVE THE LINE
It uses mass media to market to a wide audience.
Example: The Super Bowl spot.
It is an alternative B2B marketing strategy that targets customers who have a particular type of account.
Its purpose is to acquire customers.
It tracks down the behaviours of your customers and how they do respond to your CTA.
The focus is on your brand, not on a service or product.
Business to Business.
Business to Customer.
Example: advertising at a trade show.
11. Close-range marketing
Example: Getting a message as soon as arriving at a specific place.
The art of communicating with your prospects and customers, without having to sell to them. As opposed to advertising your products and services, you’re creating helpful, engaging content that your prospects and customers can enjoy and learn from. It is continuously evolving.
Call to Action. It can be a button or a link to be clicked.
Examples: Website, TV, smartphones, tablets, billboards, display advertising
Examples: Cold calling, catalogues, texts messages, TV, radio, flyers, newspapers, magazines
It is used mainly to increase the awareness of a brand and it can be online or offline.
Create internal events to rise awareness and revenue.
Experiential marketing is marketing a brand, product or service through some sort of immersive experience. It’s a powerful and highly effective type of marketing because experiential events directly engage people. Good experiences are memorable.
With over 1.80 billion active users it’s worth giving it a try.
It’s a form of Direct marketing.
Examples: Distributing flyers on the street
Give away something for free (service or product) to mark an impression and as a reminder of your brand.
Green marketing is using an environmentally friendly angle to promote a brand or product.
It is also about brand positioning. By being an environmentally friendly business, a company is display certain values that may influence consumers.
Horizontal marketing happens when a business teams up with another company that operates in a related niche to market a product or service. By collaborating and pooling resources, the idea is to appeal to a wide audience and maximize earning potential.
It’s a technique that focuses on attracting customers through relevant and helpful content. It adds value at every stage in your customer buying journey.
Examples: Blogs, Technical papers, SEO, Social Media, Emailing, Landing pages, YouTube videos, and Webinars.
It’s a form of B2B that aims to sell products to another industry to produce products from raw materials.
Educate and inform your audience with a maximum of relevant details about your service or product.
Also, read 5 Reasons to work on Guest Retention
Examples: Spot radio, TV, journals, fairs, flyers, and posters.
Examples: SEO, Blog, social, PPC, emailing.
Examples: Print or Digital Ads, Editorial in Trade Publications, Trade shows, Listing in Directories, Mailing, Brochures, Cold Calling, and Networking.
41. Post click
To maximise the return on the investment.
Pay Per Click.
Public Relations, not to be confused with the similar abbreviation Press Release.
Example: Black Friday
It helps to retarget previous clients who have already visited your website, those who have not terminated a purchase, etc.
We have all seen that on Booking.com “only 2 remainings”
49. SOCIAL MEDIA
I love studying, I never stop, and most of this content has been extrapolated by the Hubspot Academy.
I specify that I don’t intend in any way to replace them, on the contrary, they are a reference to me.
In the course of the last years, I have accumulated a bunch of notes that I need to organize and digitalize.
Last but not least, I specify that this article is not terminated so take it for what it is, a temporary draft.